臥龍崗大學(xué)

Marketing is the activities, institutions and processes for creating, communicating and delivering products and services. This includes facilitating relationships to deliver value for consumers, clients and society. It's about everything from establishing who the customer is to developing a competitive advantage by effectively positioning products/services in the market. Marketing is essential for all organisations, even small business operators and not-for-profit institutions.

This degree

You will undertake a foundation year that covers all core disciplines of business, giving you a solid understanding of issues facing organisations today. From your second year, you will major in Marketing and develop the skills and knowledge needed to plan, develop and execute integrated marketing and communications strategies.

Graduates take many different directions including advertising, digital and social media marketing, social change marketing and the development and of marketing new products. You will also undertake a final-year capstone subject that lets you apply everything you have learned in collaboration with students from other disciplines. Plus, you have the option of applying for an internship to gain valuable experience whilst receiving credit towards your degree.

What you will study

You will study how consumers behave, how organisations find out about their markets and the customers in those markets, how to create effective marketing communications campaigns, and how organisations manage marketing successfully. You will have the opportunity to deepen your understanding in key areas of marketing, for example, how to create change for the better in society or learn about marketing's applications internationally.

Why choose this course

UOW Business students experience a modern curriculum that does not merely teach business theory, but applies it to everyday business contexts. We develop professionals, managers and business leaders with critical thinking skills who will succeed in their chosen fields.

The Faculty of Business and Law is a signatory to the Principles of Responsible Management Education (PRME), a global initiative of the United Nations. The PRME endorses institutions that champion responsible management education, research and thought leadership.

Career opportunities

Auditor

Banker

Analyst

Financial controller

Accountant

Policy advisor

Business adviser

OHS officer

HR manager consultant

Stock broker

Insurance broker

Fund manager

Exporter/importer

Public relations coordinator

Market researcher

Advertising executive

Brand/product manager

Event manager