華威大學(xué)

The MA in Creative and Media Enterprises was the first in the UK to examine the business of creativity by focusing on the special relationship between creativity, strategic management and cultural entrepreneurship. The University of Warwick facilitates an entrepreneurial and strategic approach to managing creative business, people and ideas across the creative and media industries.

Course Overview

In this programme you will be invited to develop your understanding of creative organisations, teams, value creation, and markets within the global creative economy. We encourage you to consider a creative approach to management and a managed approach to creativity, which can then be applied to a range of scenarios and industries. You will also develop your understanding of intellectual property and its strategic and regulatory significance within the creative and media industries. This course will invite you to critically reflect on the theories and ideas that shape industry practice, and help you to tackle the real challenges of running a creative business.

Teaching

You will learn in an international environment through interaction with academic experts, guest speakers and industry practitioners. The core modules are taught through a combination of lectures, workshops and student-led presentations and discussions. These sessions are complemented by self-directed learning and access to resources and activities in a virtual learning environment. Depending upon your selection of Optional Modules you will also have the opportunity to apply your learning in a professional context. The course is designed to facilitate participation and critical self-reflection.

Assessment

• All coursework
• Written assignments come in a variety of forms: essays, case studies, evaluations, reports, proposals, portfolios and business plans.
• Group presentations and tasks, team building exercises, and creative and practical projects
• A major project (written dissertation of 12,000 words) on a research topic of your choice

Careers

Graduates from these courses have gone on to work in television, advertising, film, theatre, museums, art galleries, events, festivals, communications, data analysis, research, PR, publishing and have even set up their own businesses. They have gone on to work for employers including: Acacia Avenue, Barclaycard, BBC, British Embassy, Bankside Films, The Economist, EMEA, Facebook, Fox Networks Group, Global Influencer, ‘Squared’ at Google, The Academy of Urbanism, OVO, Penguin Random House and Sky.

Our School has a dedicated professionally qualified Senior Careers Consultant offering impartial advice and guidance together with workshops and events throughout the year. Previous examples of workshops and events include:

• Discovering Careers in the Creative Industries
• Careers in Radio Film and Television
• Warwick careers fairs throughout the year
• A history and DIY Guide to setting up and running a Theatre Company