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拉曼大學(xué)

拉曼大學(xué)-市場營銷(榮譽)學(xué)士

Bachelor of Marketing (Hons)(本科)

院校名稱拉曼大學(xué)
院校排名834

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專業(yè)概況
所屬院系
中國學(xué)生入學(xué)要求
課程信息

專業(yè)概況

在這里學(xué)什么？

Marketing is about buying and selling products or services for profitability. Good marketing will bring huge success to a company while bad marketing will bring failure. Marketing activities includes market research, product design and development, packaging, setting strategy, pricing, advertising, communicating, promoting, delivery channel, endorsement and etc.

The Bachelor of Marketing (Honours) is developed with the aim to deliver to students and all-rounded knowledge and skills associated with marketing. Graduates who are well-versed in marketing are highly employable. The Global E-commerce Talent (GET) programme has empowered educators to teach students the practical hands-on in the ecosystem of cross-border e-commerce that meets the demands of the industry. Students will also have the opportunity to develop their digital marketing skills on Google platforms and obtain Google Ad Words Certification through the Google Ignite programme.

Graduates of the Bachelor of Marketing (Honours) are eligible for certain exemptions from the professional examinations of ICSA and MACS.

Career Prospects:

Sales & Marketing Consultant

International Marketing Executive/Manager

Event Management Executive/Manager

Business Development Executive/Manager

Brand Executive/Manager

Product Executive/Manager

Advertising Executive/Manager

所屬院系

進入哪個院系學(xué)習(xí)？

Faculty of Business and Finance (Kampar Campus)

中國學(xué)生入學(xué)要求

為來自中國的學(xué)生設(shè)計

UTAR welcomes applicants with any of the following qualifications for entry to Bachelor's Honours Degree Programme: Sijil Tinggi Persekolahan Malaysia (STPM); Unified Examination Certificate (UEC); A-Levels; South Australian Matriculation (SAM); Canadian Pre-University (CPU). Entry with Other Qualifications: Applicants with qualifications other than those described above, for example, a Diploma from a college/institution/polytechnic may also apply for admission to UTAR programmes. English Language Requirements: International English Language Testing System ( IELTS ): 5.0; Internet-based Testing (IBT) TOEFL: 42; Cambridge English: 154; Pearson Test of English (PTE): 47; Malaysia University English Test (MUET): Band 3.

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課程信息

學(xué)制：全日制(3 年)

學(xué)費：RM18,916.66 (￥ 29,837) /年

開學(xué)時間：2022六月7日, 2022十月18日

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留學(xué)地點：Kampar CampusPerak,Malaysia

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