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拉曼大學(xué)

拉曼大學(xué)-公共關(guān)系傳播(榮譽)學(xué)士學(xué)位

Bachelor of Communication (Hons) Public Relations(本科)

院校名稱拉曼大學(xué)
院校排名834

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專業(yè)概況
所屬院系
中國學(xué)生入學(xué)要求
課程信息

專業(yè)概況

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UTAR Bachelor of Communication (Hons) Public Relations addresses the needs of the communication industry for public relations professionals who have technical competence as well as an appreciation of the role of Public Relations in Malaysia within a global environment.

It emphasizes in-depth understanding of communication theories. In terms of application, students will prepare news releases as well as produce audio-visual presentations and media kits. They will learn to organize press conferences, campaign and analyze social media.

Students are also introduced to fundamentals of advertising such as copywriting and media planning in order to develop an understanding of the advertising profession and industry. Students are placed under an industrial training programme in companies in the communication industry or in the communication section of various organizations.

Career Prospects

Marketer
Brand Executive
Press Liaison Executive
Corporate Communication Executive
Public Affair Executive
Specialists in Public Relations

所屬院系

進入哪個院系學(xué)習(xí)？

Faculty of Arts and Social Science

中國學(xué)生入學(xué)要求

為來自中國的學(xué)生設(shè)計

UTAR welcomes applicants with any of the following qualifications for entry to Bachelor's Honours Degree Programme: Sijil Tinggi Persekolahan Malaysia (STPM); Unified Examination Certificate (UEC); A-Levels; South Australian Matriculation (SAM); Canadian Pre-University (CPU). Entry with Other Qualifications: Applicants with qualifications other than those described above, for example, a Diploma from a college/institution/polytechnic may also apply for admission to UTAR programmes. English Language Requirements: International English Language Testing System ( IELTS ): 5.0; Internet-based Testing (IBT) TOEFL: 42; Cambridge English: 154; Pearson Test of English (PTE): 47; Malaysia University English Test (MUET): Band 3.

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課程信息

學(xué)制：全日制(3 年)

學(xué)費：RM19,083.33 (￥ 30,100) /年

開學(xué)時間：2022六月7日, 2022十月18日

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留學(xué)地點：Kampar CampusPerak,Malaysia

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