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阿拉巴馬大學(xué)

阿拉巴馬大學(xué)-廣告和公共關(guān)系藝術(shù)碩士

Master of Arts in Advertising and Public Relations, concentration in Marketing Communication Mana ...(碩士)

院校名稱阿拉巴馬大學(xué)
院校排名982

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專業(yè)概況
所屬院系
中國學(xué)生入學(xué)要求
課程信息

專業(yè)概況

在這里學(xué)什么？

From impression management to brand awareness and marketing, all aspects of the science of communications are important. Members of corporate leadership are increasingly seeing the value in strategic communication in this information age. The online Master of Arts in APR from The University of Alabama offers you a unique way to equip yourself for the leadership level in your career.

Faculty with decades of professional and research expertise in advertising, marketing and public relations have collaborated to develop our program. The curriculum will give you advanced knowledge in creating and managing persuasive communication in order to prepare you for success. It will bolster your media competency and enhance your understanding of communication integration, leadership and ethics, data interpretation and audience engagement. With online coursework, you can continue to gain valuable work experience while you earn a degree to complement your career.

The 30-hour online master’s degree will help create ethically grounded, globally aware and business-savvy thought leaders. The program focuses on data-driven strategic planning and understanding the current landscape driving the integration of advertising, public relations and marketing. The curriculum will help you learn to communicate with employees, clients, consumers and their communities to help the organization reach their business and communication goals.

Coursework will include such topics as integrated communications, global marketing management, advanced marketing analysis, digital & social media and brand & reputation communication strategy.

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The University of Alabama

中國學(xué)生入學(xué)要求

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International application must hold the equivalent of a U.S. four-year bachelor’s degree from an accredited institution to be eligible for graduate admission. English Language Requirements: Test of English as a Foreign Language (TOEFL): The minimum score for admission to a degree program or for non-degree admission is 79 on the internet-based TOEFL (iBT). International English Language Testing System (IELTS): The minimum score for admission to a degree program or for non-degree admission is 6.5. Pearson Test of English (PTE): The minimum score of admission to a degree program or for non-degree admission is 59.

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課程信息

學(xué)制：在線/遠程學(xué)習(xí)(30 學(xué)分)

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開學(xué)時間：2022八月31日

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