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雷文斯本設(shè)計(jì)與傳播學(xué)院

雷文斯本設(shè)計(jì)與傳播學(xué)院-MA奢侈品牌管理

MA Luxury Brand Management(碩士)

院校名稱雷文斯本設(shè)計(jì)與傳播學(xué)院
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課程信息

專業(yè)概況

在這里學(xué)什么？

Our Luxury Brand Management Master's degree course is ideal for experienced professionals looking to understand the global success factors of smart luxury.

The fine details

You will learn to marry design thinking and innovation models with an in-depth understanding of the success factors behind smart luxury. Explore the context and influences behind the seismic shifts in the luxury sector and help to redefine luxury for the customer of tomorrow. Armed with customer market data, you will engineer new ways to influence the relationship between luxury brands, high-value services, consumer and market behaviours.

Key study topics

Develop knowledge and research on the luxury sector, especially emergent markets in the BRIC countries as well as current lead sectors in Europe and North America
Develop a framework for designing a unique brand concept and identity supported by a branding strategy for generating commercial, social and environmental value
Explore the context, scale, scope and shift in strategies within the luxury landscape – its territories, economics, design style and experiential influences
Define ‘future luxury’ in the 21st?century in terms of products, services and experiences

所屬院系

進(jìn)入哪個(gè)院系學(xué)習(xí)？

Ravensbourne University London

中國學(xué)生入學(xué)要求

為來自中國的學(xué)生設(shè)計(jì)

Bachelor degree from top national universities with an overall average grade of 75%; Bachelor degree from national universities with an overall average grade of 80%; Bachelor degree from high-ranking private universities with an overall average grade of 80%.

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課程信息

學(xué)制：全日制(1 年)

學(xué)費(fèi)：￡17,000.00 (￥ 153,508) /年

開學(xué)時(shí)間：2022九月20日

申請截止日期：

留學(xué)地點(diǎn)：RavensbourneGreenwich Peninsula,6 Penrose Way,Greenwich,SE10 0EW, England

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