牛津商業(yè)學(xué)院

Whether you’re looking to start up your own business, or forge your way as a leader in a small or large organisation in the creative industries, this Business Management degree course will equip you with the practical skills, entrepreneurial attributes and creativity required to make an immediate impact in the workplace.Based on techniques that have produced world-leading creative professionals in a sector that is undergoing substantial growth, each unit of the course will prepare you for a range of career opportunities in the creative industries.**A practical, hands-on approach**The Business Management degree programme has been designed to be largely practice-based in order to prepare you to work as a creative business professional. So, as well as the fundamentals of business enterprise – marketing, finance, law, project management etc – you will also investigate, for example, the intricacies of managing operation processes and projects and their impact on shaping the competitive strategy of an organisation.In other modules you may typically explore a range of case studies in order to identify and evaluate to what extent the success of individual entrepreneurs could be based on their traits, styles and behaviours. Additionally, you will be given the opportunity to gain and develop management skills from detailed analysis of organisations, the 21st-century business environment and your own acumen.**Preparing for a business career in the creative arts**In the latter stages of the course, you will undertake a project allowing you to demonstrate your accumulated knowledge and to apply academic and practical insight at a strategic level, a skill highly valued by business and management consultancy organisations and employers. The end objective will be to expose students to the full range of challenges for contemporary international business and prepare them for success in the workplace, and in the creative industries in particular.**Career Prospects**This degree aims to provide students with an opportunity to forge a pathway into the creative industries with a highly regarded qualification and an independent-minded approach to business. The course will develop knowledge and skills from the specific creative arts sector as well as from industry as a whole, ensuring graduates have received a well-rounded education as well as making them highly employable in a range of careers.**Year 1 Modules** - Marketing Fundamentals - Introduction to Finance and Accounting - Project and Operations Management - Management and Organisation Behaviour - Enterprise Projects**Year 2 Modules** - E-Business and E-Marketing (Digital Business and Marketing) - Law for the Creative Industries - Professional Practice and Business Placement - International Business**Year 3 Modules** - Business Strategy - Business Research - Enterprise Sustainability and Business Ethics - Final Business Management Project