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莫納什大學(xué)-戰(zhàn)略溝通管理碩士(上海交通大學(xué)雙碩士)

Master of Strategic Communications Management (Double Masters with Shanghai Jiao Tong University)(碩士)

專業(yè)概況

在這里學(xué)什么?

This international double master's program enables you to complete the requirements of the Monash Master of Strategic Communications Management as well as a second degree with Shanghai Jiao Tong University (SJTU), with one year in Australia and one in China. Drawing on best practices locally and globally, this double master’s will lead you become an expert in audience research and analytics, advocacy and persuasion, public relations and crisis communications. You’ll be equipped with the skills and knowledge to build effective and ethical stakeholder engagement strategies, as well as the expertise to communicate with diverse audiences in an increasingly global environment. You’ll examine the impact of persuasive story-telling and influencer strategies, and will consider the effectiveness of integrated media campaigns using both traditional and digital approaches

Through core units, you’ll build a deep understanding of big data and how it is used, such as evaluating audience sentiment. Taught by a combination of leading academics and practitioners in the field, this program has a strong applied focus, aligning closely with innovation taking place in the industry. Designed to put your learned technical skills into practice, this double master’s program will help you generate a compelling professional portfolio. Studying internationally and building your cross-cultural competency will further enhance your opportunities for employment domestically and internationally. You’ll be equipped to effectively plan and communicate across cultures, be responsive to a digitally integrated world, and work in areas across government, corporate, not-for-profit and community sectors. Our graduates are prepared with the skills to succeed in a world of digitalisation and globalisation and are ready for leadership roles such as:

Strategic communication advisor
Public relations director
Marketing communications manager
Communications manager
Communication strategist
Lobbyist
Advertising strategist
Political marketing specialist
Market research analyst
Media management

所屬院系

進入哪個院系學(xué)習(xí)?

Faculty of Arts

中國學(xué)生入學(xué)要求

為來自中國的學(xué)生設(shè)計

Entry level 1: Duration: 2 years full-time, 4 years part-time (96 points to complete) An Australian bachelor degree, or an equivalent qualification, and a minimum of two years relevant employment. OR An Australian bachelor degree, or an equivalent qualification, with a Weighted Average Mark (WAM) of 70. Entry level 2: Duration: 1.5 years full-time, 3 years part-time (72 points to complete) An Australian bachelor degree, or an equivalent qualification, in a cognate discipline and a minimum of two years relevant employment. OR An Australian bachelor degree, or an equivalent qualification, in a cognate discipline with a Weighted Average Mark (WAM) of 70. Entry level 3: Duration: 1 year full-time, 2 years part time (48 points to complete) An Australian bachelor degree, or an equivalent qualification, in a cognate discipline and a minimum of five years relevant employment. OR An Australian undergraduate honours degree, or an equivalent qualification, in a cognate discipline with a Weighted Average Mark (WAM) of 70.

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課程信息

學(xué)制:全日制(2 年)

學(xué)費:A$35,000.00 (¥ 172,064) /年

開學(xué)時間:2022二月28日

申請截止日期:

留學(xué)地點:Caulfield campus900 Dandenong Road,CAULFIELD EAST,Victoria,3145, MELBOURNE, Australia

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