曼徹斯特都會(huì)大學(xué)

**OVERVIEW**To survive, thrive and succeed in business, it’s not only about managing people, developing strategies and driving performance within the organisation. It’s also about understanding and engaging the market – identifying your position in the competitive landscape, developing an offering that meets demand and communicating with your target audience effectively.You’ll delve into business operations, looking at how some of the world’s most successful organisations manage finances, lead staff and harness technology, as well as learning about the key issues in business today – from sustainable development to ethics in a global environment.It’s a course that’s designed to help you prepare for the workplace, so we don’t limit your learning to the classroom. Once you’ve discovered and discussed the theories in lectures and seminars, you’ll have the chance to turn ideas into action. We run various business and enterprise competitions that provide skill-building, CV-boosting experience. You will also have the option of spending a year on a placement, building on your skills in a professional environment.As such, you’ll leave us with a blend of business understanding and marketing intellect. It’s a powerful mix. Whether you see yourself running a start-up, getting onto the fast-track to senior management or making waves in an agency environment, our BA (Hons) Business and Marketing can help you pave the way.**Choose a placement or study abroad**The course offers real flexibility as you will enrol on the three-year course and then decide if a placement or overseas study is right for you once you have started your studies. You don’t have to decide now. If you opt to undertake a placement or study abroad your course will normally be four years full-time.**FEATURES AND BENEFITS**- **Triple crown** – study in a Business School that has prestigious triple accreditation from EQUIS, AACSB and AMBA.- **Business experts** – learn from world-class academics and leading professionals who are advisors to organisations like PwC and AJ Bell.- **City of opportunities** – Manchester is a global businesses centre, with a vibrant marketing industry. Make the most of our excellent industry connections.- **Industry links** – enjoy guest lectures, masterclasses and field trips to international companies, thanks to our extensive network of business and marketing professionals.- **Learning in practice** – depending on the option units you choose, you could go on an internship at a marketing agency, or set up your own business as part of the Young Enterprise competition.- **Accredited degree** - a Chartered Institute of Marketing (CIM) degree, so you'll with the chance to pursue further qualifications after you graduate.