林恩大學(xué)

Make an impact

As an advertising and public relations major, you’ll learn how to design, develop and launch incredible campaigns. The field of advertising and public relations are large industries that affect our lives and the fields continue to grow domestically and globally. In this program, you'll learn about advertising, social media and public relations and how the industries impact businesses, as well as political and social arenas.

And you’ll learn all of this from and work with faculty and professors who are experts in their field. They will provide you with hands-on learning experiences and opportunities in strategic communication. This program provides you the opportunity to develop skills to assess both domestic and international perspectives, develop innovative approaches and implement creative designs inside a dynamic environment. Once you’ve earned your bachelor's in advertising and public relations, you’ll be well-equipped for a broad range of careers in advertising and public relations.

What you’ll learn as an advertising and public relations major

Are you interested in becoming a brand manager, social media manager, copywriter, account executive, art director, media planner, social media designer, advertising and public relations account executive, public relations specialists or strategic planner? If the answer is yes, the advertising and public relations bachelor's program is the perfect fit for you. Here's what you'll study as an advertising and public relations major:

• Background in public relations, persuasion, design and production
• Strong foundation in communication theory and practice
• Training in public interaction and maintaining successful relationships
• Creation of advertising and public relations campaigns

Plus, this program may also lead you toward a career in business, marketing or non-profit fields.

Advertising and public relations career opportunities

As an advertising and public relations major, you will gain the skills needed to land a variety of careers, such as:

• Copywriter
• Graphic designer
• Art director
• Marketing manager/director
• Public relations specialist
• Media planner
• Social media specialist
• Account executive

Graduates of this bachelor’s program have gone on to work for many well-known advertising agencies, marketing firms and corporations, including:

• Aslyum Entertainment in Los Angeles, California
• Marucci Sports in Baton Rouge, Louisiana
• Levine Communications Office in Los Angeles, California
• The Capitol Theater in Port Chester, New York
• Hispanic Heritage Foundation in Chevy Chase, Maryland