芝加哥洛約拉大學(xué)

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芝加哥洛約拉大學(xué)-廣告/公共關(guān)系學(xué)士和全球戰(zhàn)略傳播碩士

B.A. Advertising/Public Relations and M.S. Global Strategic Communication(本科)

專業(yè)概況

在這里學(xué)什么?

The School of Communication’s five-year BA/MS program is for students who are looking for a communication career and want to strive to the global stage. It combines the best of two degrees, the BA in Advertising and Public Relations (Ad/PR) and MS in Global Strategic Communication (GSC), and provides an opportunity for graduates to stand out from their peers and be competitive in the job market.

In this professionally focused, interdisciplinary, non-thesis program, students will gain an understanding of strategic communication professions, including how advertising and public relations put a face on a brand and give an organization its personality, as well as an overview for how to navigate the globalized world through creating culturally relevant and sensitive messages and campaigns to engage a diverse range of stakeholders. Study abroad, including immersion opportunities in China and London, is also a key element of the program.

Like the Ad/PR major, students select to follow advertising, public relations, or integrated focus and complete the undergraduate curriculum as required in their first three years. In their senior year, students begin to take graduate courses as electives and finish the 400-level courses in year five.

Students need to declare the BA/MS Program major by the end of their sophomore or spring of their junior year.

To be eligible to complete the BA/MS Program, students must have and maintain a cumulative 3.0 GPA in order to conform to the minimum cumulative 3.0 GPA required to demonstrate good academic standing in a graduate program.

The program will prepare graduates for successful careers in public relations, advertising, digital and social media, corporate communication, marketing and related fields.

Program Benefits

  • Learn from industry professionals with experience representing some of the top companies and brands.
  • Take classes at our downtown Chicago campus, located on Michigan Ave., near one of the nation’s busiest commercial districts.
  • Get on-the-job experience through internship opportunities at top ad firms and client companies.

所屬院系

進入哪個院系學(xué)習(xí)?

School of Communication

中國學(xué)生入學(xué)要求

為來自中國的學(xué)生設(shè)計

Students must have completed a secondary and high school. A minimum score of 79 is required for the TOEFL, A minimum score of 6.5 for IELTS, 53 on the PTE.

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課程信息

學(xué)制:全日制(5 年)

學(xué)費:US$43,605.00 (¥ 282,294) /年

開學(xué)時間:預(yù)計在八月 2022

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留學(xué)地點:School of CommunicationLoyola University Chicago,820 N. Michigan Avenue, Water Tower Campus,CHICAGO,Illinois,60611, United States

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