嶺南大學(xué)

The BBA (Hons) Programmes at Lingnan University employ a liberal arts approach to the business education. It emphasises whole-person development which enables its students to think, judge, care and, ultimately, act responsibly in the changing circumstances of Hong Kong, the region and the world. Students will acquire a body of knowledge in the liberal arts and business, in addition to an in-depth knowledge of a specialised field. They are encouraged to read widely and to adopt a critical approach to problem solving.

Our BBA programmes proceed from university required courses, and a foundation in the essential business disciplines, to exposure within a chosen specialist area of business, and culminating in a capstone course, designed to facilitate the integration of the various specialisms through joint problem solving and decision-making. The sequence of the curriculum from year to year is intended to help students to experience a sense of intellectual progress and to build their confidence in tackling increasingly complex problems.

The core elements of our curriculum require students independently to formulate conceptual models, to integrate and synthesise knowledge, ideas and information, and, on these bases, to generate solutions to problems in a variety of fields especially the field of business. The approach facilitates the development of the conceptual framework essential for the analysis of problems on an integrated basis.

The relatively small class sizes (usually below 35) of business courses encourage the development of close staff-student and student-student relationships, which are a hallmark of liberal arts teaching and learning. Many business courses contribute to the building of broad-based generic skills through the adoption of team-based in-class activities and team-based out of class assignments, culminating in oral presentations and written project reports.

Aims

• To provide high quality value-added business education with emphasis on the liberal arts approach.
• To ensure students realize their potential and become competent, broad-based, well-rounded and socially responsible professionals ready for service in Hong Kong, the Chinese Mainland and beyond.
• To gear up students to be professionals in the business field within which they operate.
• To instill in students sensitivity to and respect for the ethical dimensions in business decisions.

Learning Outcomes

• Students have good communication skills.
• Students are literate in IT knowledge and skills.
• Working alone or in teams, students are able to adopt a holistic view of business in strategic analysis and take account of the needs and requirements of multiple functions in strategic problem solving and implementation.
• Students are able to analyze problems from an international and cross-cultural perspective.
• Students are able to think creatively.
• Students are able to think critically.
• Students are able to demonstrate effective consideration of ethical issues in business situations.
• Students are able to think strategically in an international context.
• Students are competent in quantitative analysis for business decision-making.
• Students are able to provide useful accounting information to decision makers by applying basic accounting principles and standards.
• Students are able to analyze financial planning models to generate information for business decisions.

There are streams within the programme:

• Accounting
• Finance
• Human Resource Management
• Marketing
• e-Business (for Senior Year [Year 3] students admitted from 2019-20 onwards)