嶺南大學

In keeping with the liberal arts mission of the University to cultivate flexible, humanistic, value-oriented skills and knowledge, the Bachelor of Arts (Honours) programme in Cultural Studies (BACS) is designed to provide a challenging bilingual education to enable students:

(1) To engage actively in the contemporary analysis of culture; to become sensitive to, and have a critical perspective on, the issues of identity, value and emotion with which the various forms of culture are concerned;

(2) To learn to investigate the complex interplay between the modern self, society and history through intensive work in an inter-disciplinary curriculum; to learn how the multiple perspectives with which people approach the world today are crucial to our understanding of contemporary cultural realities; and

(3) To open themselves intellectually to the diverse issues that have been transforming the wider conditions of life in the contemporary world, so as to develop a capacity for independent judgment on the cultural practices and social institutions they encounter today.

Career Prospects

With its dynamic structure and liberal arts background, the programme prepares students for a wide range of careers in government, business, media, education, community service, cultural tourism, entertainment industry, and cultural administration at large.

In view of the increasing demand for graduates with a strong and broad base in cultural knowledge relevant to contemporary changes worldwide, Cultural Studies helps students to develop a variety of skills in critical writing and judgement, media and textual analysis, creative thinking, cross-cultural communication, cultural planning and management, etc.

Socio-political understanding, literary and media sensitivity, as well as an acute sense of historical consciousness are emphasized throughout the programme. Our internship and international exchange programmes provide students with opportunities to put into practice what they have learnt in concrete social situations and professional settings. This extra dimension of learning ensures that our graduates will be able to apply the skills and knowledge they acquire to a variety of fields in the local arts, culture, education, community development, publishing and media industry.