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倫敦國王學(xué)院

倫敦國王學(xué)院-數(shù)字營銷碩士

Digital Marketing MSc(碩士)

院校名稱倫敦國王學(xué)院
院校排名40

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專業(yè)概況
所屬院系
中國學(xué)生入學(xué)要求
課程信息

專業(yè)概況

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Overview

Our Digital Marketing MSc programme is theory and research driven. It seeks to develop the critical and analytical capabilities of the participants through rigorous academic study. The programme, recognising the importance of digital marketing in the business world, aims to provide you with knowledge of both strategic and tactical use of digital marketing. It will enable you to explore different aspects of digital marketing including digital consumer behaviour, digital marketing communications, analytics, branding, social media marketing, and neuromarketing among others. You will be able to appreciate different theoretical bases for marketing decisions and how current research is applicable to such decisions in a digital business environment while being mindful of social responsibility and sustainability.

Course detail

Digital marketing is no longer an add-on. It’s an integral part of every organisation’s marketing strategy. This Digital Marketing MSc course will enable you to develop your ability to think strategically about critical marketing issues and challenges while also enhancing the professional marketing knowledge required to work effectively in an increasingly complex and overwhelmingly digital global environment. Our School’s aim is to help King’s change the world. Graduates from our Digital Marketing MSc will be equipped to help organisations flourish in the future.

Teaching and assessment

We will use a delivery method that will ensure students have a rich, exciting experience from the start. Face to face teaching will be complemented and supported with innovative technology so that students also experience elements of digital learning and assessment.

所屬院系

進入哪個院系學(xué)習？

King's Business School

中國學(xué)生入學(xué)要求

為來自中國的學(xué)生設(shè)計

Students with four year Bachelor's degree from a recognised university will be considered for programmes requiring a UK Bachelor (Honours) degree at 2:1. Grade requirements for each course will vary.

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課程信息

學(xué)制：全日制(1 年)

學(xué)費：￡29,850.00 (￥ 269,543) /年

開學(xué)時間：2022九月27日, 2022一月17日

申請截止日期：30-Jul-22

留學(xué)地點：Strand CampusStrand,Westminster,London,WC2R 2LS, England

學(xué)制：全日制(1 年)

學(xué)費：￡29,850.00 (￥ 269,543) /年

開學(xué)時間：2022九月27日, 2022一月17日

申請截止日期：30-Jul-22

留學(xué)地點：Waterloo CampusStamford Street,Southwark,London,SE1 8WA, England

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