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埃迪斯科文大學(xué)-市場營銷-廣告和公共關(guān)系學(xué)士學(xué)位
Bachelor of Marketing, Advertising and Public Relations(本科)專業(yè)概況
Study a degree with a unique blend of marketing, advertising and public relations, in state-of-the-art facilities and utilizing industry standard technology.
The combination of marketing, advertising and public relations allows students to diversify their creative skills and strategic business management knowledge, as well as gaining the employability skills, including critical thinking, teamwork, communication and problem-solving, needed for a successful career in industry.
Marketing is directed towards the creation of best satisfying products and the building of successful brands. This course provides students with the marketing skills and knowledge required to analyze customer needs, identify organizational objectives, market conditions and existing product offerings, and enables them to design, develop, and evaluate a marketing action plan. Advertising combines art, science and strategy, in addition with Public Relations which develops communications practice in a variety of contexts.
Students will gain the skills required to attract new customers, retain existing customers and to enhance the relationship with the product, brand, or organization. Students will gain practical experience in both traditional and digital media and create portfolios that showcase their talents.
Course Learning Outcomes
Employment opportunities
This combination of three disciplines in one course equips graduates with a competitive career advantage across a wide range of industries. Additionally, students have the ability to focus on areas of interest through the selection of four elective units. Potential careers exist in business-to-business, business-to-consumer, government-to-consumer and the not-for-profit sectors.
Possible future job titles
Marketing Manager, Brand Manager, Product Manager, Business Development Manager, Market Researcher, Media Planner, Advertising and Promotions Manager, Copywriter, Desktop Publisher, Public Relations Manager.
所屬院系
中國學(xué)生入學(xué)要求
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留學(xué)監(jiān)理網(wǎng)自2010年以來,服務(wù)了大量的學(xué)生,積累了大量的真實案例。輸入相應(yīng)的自身情況如GPA、語言成績、學(xué)歷等,留學(xué)監(jiān)理網(wǎng)幫你進行1對1精準(zhǔn)評估并提供案例參考。課程信息
學(xué)制:全日制(3 年)
學(xué)費:A$31,450.00 (¥ 157,181) /年
開學(xué)時間:2022七月26日
申請截止日期:11-Jun-22
留學(xué)地點:Edith Cowan University (ECU)Joondalup Campus,270 Joondalup Drive,JOONDALUP,Western Australia,6027, PERTH, Australia
學(xué)制:在線/遠程學(xué)習(xí)(3 年)
學(xué)費:A$31,450.00 (¥ 158,618) /年
開學(xué)時間:2022七月26日
申請截止日期:11-Jun-22
留學(xué)地點:11 June 2021More details隱藏Students can apply directly using the online admission system or via an ECU authorised agent. Countries with special arrangements: If you're a citizen of India, Pakistan, Kenya, Nepal, Nigeria, Tanzania, Uganda, Zambia or Zimbabwe you must apply through an ECU authorised agent. Recommended dates: Semester 1 2021 - 08 Jan 21; Semester 2 2021 - 11 Jun 21.
留學(xué)監(jiān)理網(wǎng)自成立以來,已真實服務(wù)大量學(xué)生。留學(xué)監(jiān)理老師從業(yè)都5年以上,我們有足夠的經(jīng)驗告訴你一個學(xué)校錄取你的幾率。
留學(xué)監(jiān)理網(wǎng)自成立以來,已真實服務(wù)大量學(xué)生。留學(xué)監(jiān)理老師從業(yè)都5年以上,我們有足夠的經(jīng)驗告訴你一個學(xué)校錄取你的幾率。
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