EU商學(xué)院

Consumers have become active participants of the digital world, blurring the line between company and customer. Media today is driven by strong brands, social media campaigns and individual influencers that establish and propel relationships with target audiences. This ongoing dialogue is the key to reaching new customers and solidifying relationships with existing ones. This program will cover topics such as structuring public relations campaigns, media strategy and organizational communication and ethics.

Note: We are happy to welcome our community back on campus! We are applying an innovative on-campus hybrid learning approach which prioritizes classes on campus and combines the best of face-to-face and virtual learning. We are offering several on-campus start dates and the opportunity for students to begin online and come to campus later. Alternatively, students can study 100% online.

Learning From Leaders

Events that introduce EU students to globally successful leaders are a fundamental aspect of our approach to providing the business education that will kick start your career.

Career Options

The Bachelor of Arts in Communication & Public Relations degree provides students with fundamental knowledge in all major business areas as well as specialist skills in communication and public relations. These include social media and consumer behavior. Students who successfully complete this degree may be interested in the following job positions:

Communications Manager

Communication managers are responsible for creating, distributing and monitoring messages about the organization to its stakeholders. They are in charge of creating an organization’s communication’s materials including annual reports and press releases, establishing relationships with stakeholders and ensuring that organizational messages are uniform and create a positive image. A communication manager will also play a key role in crisis management and will monitor messages published by third-parties for reputation management.

To succeed in this profession, a communication manager must have strong writing, editing and proofreading as well as presentation skills. They must also present and communicate with confidence.

Social Media Manager

Social media managers regularly post content on an organization’s social media channels about its activities. As well as sharing content, engaging with followers, promoting and tracking third-party mentions, social media managers monitor results for optimization. They interact directly with the target audience and coordinate with other departments to keep abreast of an organization’s activities and also to provide feedback on actions.

To succeed as a social media manager, candidates need to be digitally savvy and have good copywriting and analytical skills. Graphic design and audio-visual knowledge are preferable.

Technical Writer

Translating complex text into a more reader-friendly version is the responsibility of technical writers. They also conduct research and interviews and ensure that writing projects are handed in on time. Technical writers also write business proposals, update a company’s website and review important corporate documents. They often work as freelancers or are contracted by engineering, medical and research organizations, among others.

Skills in the field of technical writing include good writing, editing and proofreading skills as well as the capacity to analyze and understand complex data.

Campaign Manager

Campaign managers help create and run an organization’s integrated marketing campaigns to ensure that they accomplish organizational goals and generate sales. These professionals usually work with third-party agents to ensure the correct preparation and implementation of a campaign.