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ESCP商學(xué)院-市場(chǎng)營銷與創(chuàng)意
MSc in Marketing & Creativity(碩士)專業(yè)概況
MSc in MARKETING & CREATIVITY
A strategic and innovative programme that places creativity at its core, and combines marketing knowledge with advanced management and analytical skills.
PROGRAMME OBJECTIVES
The MSc in Marketing & Creativity is unique in its focus on the interface between creativity and analytical thinking in marketing management. By deploying multiple approaches to marketing, this programme is designed to prepare the next generation of marketers who are responsible, strategic, competent and innovative in their choices.
The MSc in Marketing & Creativity fosters creative and critical thinking skills with a methodological and systematic approach. You will learn about creativity in business, management and performance (both cultural and individual), as well as develop your own cognitive flexibility, fluency of ideas and agility. Moreover, the programme will teach you how to be strategic and analytical in a data-driven world to provide new and innovative solutions to complex problems.
The programme adopts a case- and project-based teaching model, as we strongly believe that the hands-on, 'Not By The Book' approach will best prepare our students for future marketing jobs.
The curriculum goes beyond textbooks to incorporate consultancy projects, creative seminars in collaboration with corporate partners, case studies, direct experience in emerging markets, class discussions and guest speakers, as well as a minimum four-month professional experience (internship/direct employment), allowing participants to immediately apply their new learnings to real-life companies and assignments.
Students spend the majority of their time in the vibrant city of London. This is followed with one term hosted at the Paris campus, thereby allowing them to benefit from two of the world’s most recognised centres of creative excellence.
The combination of a unique programme focus, teaching methodology, interaction with experts, and up-to-date content in marketing equips MSc in Marketing & Creativity students with one of the most striking, thought-provoking and – above all – career-broadening Marketing masters currently available.
CAREER OPPORTUNITIES
At national and international level: Brand Manager, Marketing Manager, Product Manager, Strategic Marketing Manager, Digital Marketing Manager, Account Executive/Manager/Director, Senior Consultant, CEO, Consultant, Business Development Manager, Executive Director, Head of Marketing/Innovation, International Project Manager, Marketing Executive, Senior Client Manager, E-Commerce Manager, Brand Communications Manager.
所屬院系
中國學(xué)生入學(xué)要求
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留學(xué)監(jiān)理網(wǎng)自2010年以來,服務(wù)了大量的學(xué)生,積累了大量的真實(shí)案例。輸入相應(yīng)的自身情況如GPA、語言成績、學(xué)歷等,留學(xué)監(jiān)理網(wǎng)幫你進(jìn)行1對(duì)1精準(zhǔn)評(píng)估并提供案例參考。課程信息
學(xué)制:全日制(18 個(gè)月)
學(xué)費(fèi):£21,850.00 (¥ 197,303) /年
開學(xué)時(shí)間:預(yù)計(jì)在八月 2022
申請(qǐng)截止日期:
留學(xué)地點(diǎn):ESCP Europe Business School527 Finchley Road,Camden,NW3 7BG, England
留學(xué)監(jiān)理網(wǎng)自成立以來,已真實(shí)服務(wù)大量學(xué)生。留學(xué)監(jiān)理老師從業(yè)都5年以上,我們有足夠的經(jīng)驗(yàn)告訴你一個(gè)學(xué)校錄取你的幾率。
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