都柏林商學(xué)院

Overview

What is Film & Creative Media?

Given the ever-increasing demand for creative content creation using film and creative media across all areas of enterprise, coupled with technological transformations there exists a growing demand for employees who have filmmaking, storytelling, audio, project management and production skills and competencies. This programme will prepare students for the challenges of our society and of our evolving technologies in the future of work while developing the work-ready skills. This programme is designed to appeal to students seeking to gain critical exposure to creative media and film practices as well as gain work experience and applied learning for a future career in the creative media sector.

Aims and Objectives

The BA in Film and Creative Media (Level 7, 180 ECTS) combines traditional communication and media production skills such as photography and video production, project management and professional practice, with technical training in multimedia production, processes and design. It’s a 3 year programme emphasising experimentation and creativity, teamwork and collaboration, design and innovation in developing student’s practical skills. Students will also be able to develop key transferable skills applicable to a broad range of artistic, commercial, industrial and public sector environments.
In addition, graduates will present Creative Portfolio which will be exhibited at the annual end of year DBS Arts Week Creative Showcase event providing students with an opportunity to network and connect with the industry.

Objectives:

Help students relate communication technologies with narrative possibilities and a perspective on telling stories to defined audiences.
Assist students to competently realise projects using audio and video software, camera equipment and storytelling devices that create meaning to a defined audience or client.
Develop students' knowledge of the theoretical and methodological skills necessary for producing a creative portfolio of work
Provide students with an understanding of the processes underlying creativity and innovation.
Place the students understandings of film and creative media within its cultural context
Enable students to operate within creative workplaces cognisant of professional practices and industry codes of behaviour.

Teaching and Assessment

The BA in Film and Creative Media provides a flexible, multimodal, active, peer-led, experiential and reflective learning environment for students. Modules will be delivered in a hybrid mode through a mix of guest lectures, workshops, study-tours, case studies, seminars, tutoring, laboratory/practical sessions, work-based learning, simulation activities, video role plays and much more. This will be facilitated by teaching styles and methods adopted and by placing greater emphasis on practically focused assessment. The assessment methods will range from media artefacts, essays, blogs, reports, presentations, in-class tests to photo-essays. The assessment will be 100% continuous assessment.