科廷大學馬來西亞分校

Management

Management knowledge and skills are valued and needed in small-to-medium enterprises, not-for-profit organizations, large corporations and government, both locally and globally.

Management is about taking a leading role: supervising and mentoring staff, balancing budgets, and ensuring tasks and projects are completed successfully, together with recognizing issues such as values, ethics and sustainability. It means taking responsibility, being entrepreneurial and getting things done, and making the most of your staff and resources.

A management qualification can create opportunities in a wide range of careers. Curtin’s management graduates may receive recognition from a range of professional bodies.

Marketing

Marketing is one of the most important functions in a successful business.

Firms use marketing to differentiate their products and services in the marketplace, effectively communicate with their intended audience, and develop strategies to maximize consumer value, sales and profits.

Marketers blend advertising, promotions, digital and social media marketing, and public relations, retailing and sales strategies to promote an organization’s brand, products and services.

Your study will involve interaction with industry, as the marketing teaching team has strong industry connections. Units often feature real life clients; students develop strategies to solve real business problems and present their ideas directly to management representatives.

Career opportunities

Management Consultant, Officer Administrator, General Manager, Product Manager, Business Development Officer, Industrial Relations Officer, Operations Officer, Purchasing Officer, Executive Assistant, Retail Manager, Service Delivery Manager

Marketing Officer, Market Researcher, Events Coordinator, Fundraising Coordinator, Market Research Analyst, Product Manager, Online Marketing Specialist, Marketing Communications Manager, Advertising Professional, Brand Manager, Direct Marketer, Marketing Executive, New Product Developer, Publications Officer, Sports Marketing Executive