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布魯內(nèi)爾大學(xué)-商業(yè)智能和數(shù)字營(yíng)銷碩士

Business Intelligence and Digital Marketing MSc(碩士)

專業(yè)概況

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Overview

The way we do business is changing, particularly how and why we carry out transactions. Decision times are increasingly based upon user-friendliness via mobile and social media, and improving these channels is reliant upon data and analytics. The Business Intelligence and Social Media MSc is a new multi-disciplinary course which explores developments in technology for businesses such as social media, business intelligence, and mobile and cloud services.

There is a worldwide shortage of qualified managers with the skills needed for new jobs being created in this area, particularly in the emerging economies. Companies that are actively seeking candidates include tech sector businesses, but also banking, insurance, retail and education. In fact, it’s expected that virtually all business sectors will need to address big data and will need skilled people to manage development.

Developing sound knowledge and understanding of digital business practices, you will learn the importance of data, information, and mass communication technologies to business.

Careers and your future

Our Business Intelligence and Digital Marketing MSc is ideal for practitioners seeking a more commercially relevant and tech industry-oriented master’s qualification rather than an MBA. We prepare you for a career in business and management with the intention that successful graduates will progress to leadership and decision-making roles or develop successful consultancy and advisory businesses of their own.

Our programmes are built with input from business professionals with the specific aim of helping you enter the workplace fully equipped and confident of your abilities. As a masters graduate you’ll be equipped to enter a number job roles, including: Business analyst; Information manager; IT consultant; Marketing executive; Project manager; Social media manager

所屬院系

進(jìn)入哪個(gè)院系學(xué)習(xí)？

Brunel Business School

中國(guó)學(xué)生入學(xué)要求

為來(lái)自中國(guó)的學(xué)生設(shè)計(jì)

As a guideline and depending on the programme you apply for, we require the following grades from a recognised Chinese institution: A UK 2:1 (Second Class Upper) which is equivalent to a bachelor degree with a minimum score of 75% - 80%; A UK 2:2 (Second Class Lower) which is equivalent to a bachelor degree with a minimum score of 70% - 75%. Grades may vary depending upon the course chosen. In general, our courses ask for an English level of between IELTS 6.0 and 7.0 or equivalent. Some courses will have higher requirements (and will require you to also reach minimum sub-scores).

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課程信息

學(xué)制：全日制(1 年)全日制(15 個(gè)月)

學(xué)費(fèi)：￡17,875.00 (￥ 161,409) /年

開(kāi)學(xué)時(shí)間：2022九月

申請(qǐng)截止日期：

留學(xué)地點(diǎn)：Brunel University LondonKingston Lane,Uxbridge,Hillingdon,UB8 3PH, England

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