阿伯泰鄧迪大學(xué)

Overview

This is a potential research degree area, subject to the approval of the University. If you are interested in undertaking a research degree in this area.

Abertay’s marketing research is particularly attentive to the latest evolutions in digital marketing in both companies and consumers’ perspectives. We are a member of the CIM (Chartered Institute of Marketing) network and work very closely with industry. We preserve this proximity by encouraging dialogue with industry and opportunities for our students to work on marketing problems faced by real companies.

Many of our research students focus on increasingly digitised behaviours. Even if a growing part of our students decides to develop their career in a job that is related to digital, our students are also prepared for careers as teachers and researchers, attuned to appraising the impact of technological evolutions.

A research degree at Abertay is excellent preparation for a career as a researcher and an academic, as well as a diverse range of professions outside of academia.

Our research degrees

You have the option of studying an MSc by Research, an MPhil or a PhD.

When deciding which degree is right for you, you should consider the level of commitment required, the duration, cost and your career aspirations.

That being said, our research degrees are flexible. You can begin an MSc or an MPhil and then seek to transfer to a PhD without having to start your project all over again. You can also switch from full-time to part-time study, and vice versa.

MSc by Research

The award of Master of Science by Research (MSc by Research) demonstrates a practical ability to undertake research studies, a systematic understanding of knowledge and a critical awareness of current problems and/or the application of original thought.

How long is an MSc by Research?

If you are studying full-time, you will be expected to complete the award in 12 months. The minimum period to receive this award is 10 months and the maximum is 14 months.

If you are studying part-time, you will be expected to complete the award in 24 months. The minimum period to receive this award on a part-time basis is 20 months and the maximum is 28 months.